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Client

American Academy of Pediatrics

Goal

Identify cases of motor delay, including muscular dystrophy, in its earliest stages to ensure early intervention. 

Problem

How do we empower parents who know "something just isn't right" with their children's physical development to raise their concerns with pediatricians? 

Supportive and empowering content

Supportive and empowering content

Animations for complex concepts

Animations for complex concepts

Tailored content to share

Tailored content to share

Solution

Create an interactive online tool that provides parents with plain language, medically accurate information on early signs of motor delays. The content encourages parents to trust their gut—something we heard over and over again in user research. 

Services Provided

Project Management, User Research, Writing & Editing, Creative Vision

Check It Out

motordelay.aap.org

©2025: Amy Behrens

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