Client
US Substance Abuse and Mental Health Services Administration (SAMHSA)
Goal
Allow users searching for behavioral health information find it quickly and easily.
Problem
How do we quickly get consumers, healthcare providers, and researchers to the mental health and substance use content they need?
Solution
Using moderated and unmoderated user research methods with a variety of audiences and analyzing website metrics, create a topic-based information architecture and mega-menu to organize 1300+ web pages, maximize SEO, and improve AI results on behavioral health questions.
Services Provided
Team and Contractor Management, Presenting to Executives and Stakeholders, Information Architecture, SME Review Process, User Research, Project Management, SEO
Results
The new information architecture and mega-menu launched in January 2025. While waiting for the metrics to come, the initial reaction across SAMHSA staff and partners has been overwhelmingly positive. This has also allowed SMEs to see the content gaps and begin working on new, needed information.
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